Newsletter
The Week Everything Happened at Once
The raw, operational truth of running a lean agency with four kids.
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When Your Best Client Is Drowning
On paper, everything looked great...
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The Conversation We Kept Avoiding
Honesty wins. And yes this cliche is also true.
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The Building Addiction (And the Note That Saved Me)
I have a confession.
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The Wifi Went Out in Sahl Hasheesh
I took my laptop to Egypt. On purpose.
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I Built a Tool This Week (And What It Taught Me About the Future of This Work)
Last week I wrote about how I’m actually using AI in Google Ads. The workflows. The sparring partner concept. The speed gains. This week I want to zoom out a bit. Because something happened that made me rethink what my job actually is. I built a tool. Not a
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How I'm Actually Using AI in Google Ads
Not Theory - Real Workflows
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Why I’m Starting This Newsletter
and you might want to follow it