The Loudest Problem
A friend asked me to look at his shop before he hands it to his kids. The problem he brought me wasn't the real one. It almost never is.
Twelve Days Dark
In the middle of the month I started stepping back from the company I built, I spent twelve days in Bosnia with no laptop and no social media. What happened on either side of that break told me whether I can actually let go.
Every business swears it's different
Back in 2006, I decided to leave my supermarket career path and become a florist at my neighbour's owned kiosk. I had never touched a bouquet in my life. The plan was sensible. An experienced employee would train me for a few months until I knew what I
The Customers Who Never Came Back
A founder I work with had a problem he couldn't quite name. The brand was growing. The ads were working, genuinely working, the kind of numbers most people would be thrilled with. And yet it felt capped. Like he was pedalling harder every month just to stay in
The Week Everything Happened at Once
The raw, operational truth of running a lean agency with four kids.
When Your Best Client Is Drowning
On paper, everything looked great...
The Conversation We Kept Avoiding
Honesty wins. And yes this cliche is also true.
The Building Addiction (And the Note That Saved Me)
I have a confession.
The Wifi Went Out in Sahl Hasheesh
I took my laptop to Egypt. On purpose.
I Built a Tool This Week (And What It Taught Me About the Future of This Work)
Last week I wrote about how I’m actually using AI in Google Ads. The workflows. The sparring partner concept. The speed gains. This week I want to zoom out a bit. Because something happened that made me rethink what my job actually is. I built a tool. Not a
How I'm Actually Using AI in Google Ads
Not Theory - Real Workflows
Why I’m Starting This Newsletter
and you might want to follow it