Constraint Teardown
A founder I work with had a problem he couldn't quite name. The brand was growing. The ads were working, genuinely working, the kind of numbers most people would be thrilled with. And yet it felt capped. Like he was pedalling harder every month just to stay in
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The raw, operational truth of running a lean agency with four kids.
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On paper, everything looked great...
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Honesty wins. And yes this cliche is also true.
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I have a confession.
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I took my laptop to Egypt. On purpose.
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Last week I wrote about how I’m actually using AI in Google Ads. The workflows. The sparring partner concept. The speed gains. This week I want to zoom out a bit. Because something happened that made me rethink what my job actually is. I built a tool. Not a
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Not Theory - Real Workflows
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and you might want to follow it